![]() ![]() There are a few reasons why links to your pages might not be showing up in Link Explorer or the Links section of your Moz Pro Campaign. Most links in the index come from pages that were crawled less than 6 months ago. We currently try to re-crawl all high-quality pages at least every 90 days. In addition, links will not drop out of the index due to age, although they will show as Lost if we are no longer able to access or find that link when we go to recrawl the page on which it was originally found. Links which are newly discovered by our crawlers should be populated in Link Explorer and the Links section of your Campaign within about 3 days of being found. This does not mean that DA and PA will change with every data update it will only change if we find new links to a respective site. We prioritize the links we crawl based on a machine learning algorithm to mimic Google's index. When discovered or lost links are found, we'll update our database to reflect those changes in your scores and link counts. ![]() This includes updating the data which powers each section of Link Explorer, including Linking Domains, Discovered and Lost, and Inbound Links. The index that powers Link Explorer is constantly updating to provide fresh link data. How Often Does the Moz Link Index Update? So the results are not based on any one particular metric, but we're training the crawler to start with high-value links. We feed the machine learning model with features of the URL, like the backlink counts for the URL and the PLD (pay-level domains), features about the URL, like its length and how many subdirectories it has, and features on the quality of the domains linking to the URL and PLD. Our web crawler, Dotbot, is built on a machine learning-based model that is optimized to select pages like those that appear in our collection of Google SERPs. This data allows us to understand how Google rankings work and calculate metrics like Page Authority and Domain Authority. Our Link index data is gathered by crawling and indexing links, just like Googlebot does to populate Google’s search results. ![]()
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